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APPAREL BRAND & DESIGN

26thStr Clothing

Founder & Designer

26thStr is a personal apparel brand I built as part of a school project, covering everything from design to launch. I designed and DTG-printed a debut t-shirt collection made for physical activity, then shot the campaign photography myself, using friends as models for the Instagram launch. The project let me work through the full process of building a brand: designing the product, directing and shooting the visuals, and planning how it would be presented on social media.

26thSTR campaign photography

PHOTOSHOOT

26thSTR lifestyle shoot
26thSTR polaroid concept
26thSTR wolf graphic

BRAND IDENTITY

26thSTR logo main
26thSTR Back tag

TEMPLATES

26thSTR mark template
26thSTR black t-shirt
26thSTR white t-shirt
26thSTR iridescent texture

T-SHIRT MOCKUPS

26thSTR mockup 1
26thSTR mockup 2

APPROACH

Designed and DTG-printed a debut t-shirt collection made for physical activity, then shot the campaign photography myself, using friends as models for the Instagram launch.

The project let me work through the full process of building a brand: designing the product, directing and shooting the visuals, and planning how it would be presented on social media.

ROLE & RESULTS

Founder & Designer · Apparel Design · Photography · Creative Direction

Project 26thStr Clothing
Focus Brand Identity & Apparel
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26thStr Clothing: Apparel Brand